Go Off-The-Beaten Path to These (Kind Of) Hidden Gems in Europe
Europe is a treasure trove of stunning landscapes, rich history, and diverse cultures. While iconic cities like Paris, Rome, and London draw millions of visitors each year, there are lesser-known places that offer equally captivating experiences without the overwhelming crowds. In this guide, we’ll take you on a journey through some of Europe’s best-kept secrets, where you can immerse yourself in authentic local life, explore breathtaking natural wonders, and savor delectable cuisine in a more relaxed atmosphere, all while staying at luxury hotels of course.
1. Puglia & Sicily
Puglia, Italy: The Enchanting Heel of Italy’s Boot Nestled in the southern tip of Italy, Puglia is a region that often flies under the radar of tourists. However, this hidden gem boasts an extensive coastline adorned with pristine beaches, crystal-clear waters, and charming villages. Puglia’s unique trulli cone houses, picturesque towns, and delectable cuisine make it an ideal destination for beach lovers and culture enthusiasts alike.
One of the highlights of Puglia is its sandy beaches, which are conveniently located near amenities and offer a vibrant nightlife scene. Being on the mainland, Puglia also provides easy access to major Italian cities, making it a perfect base for day trips and further exploration.
Sicily, Italy: A Cultural Melting Pot with Stunning Beaches Sicily, Italy’s largest island, is another hidden gem that offers a plethora of attractions. From its captivating towns and picturesque wineries to its wealth of ancient ruins and archaeological sites, Sicily is a destination that caters to various interests.
The island’s beaches are equally impressive, offering a mix of secluded and tranquil stretches of sand perfect for relaxation and exploration. Sicily’s unique position as a meeting point for diverse cultures and culinary traditions has resulted in a rich tapestry of flavors and traditions that can be experienced through its local cuisine and cultural events.
For those seeking adventure, Sicily offers the opportunity to hike Mount Etna, one of the world’s most active volcanoes. Alternatively, a helicopter tour provides a unique perspective of this natural wonder.
If you prefer the luxuries of staying at a hotel with on-site restaurants, activities, and poolside service, we highly recommend checking out Borgo Egnazia and San Domenico Palace, Taormina, a Four Seasons Hotel.
Type of vacation:
Puglia: A relaxed, authentic, and culturally rich destination, perfect for a slow-paced, food and wine-focused vacation.
Sicily: A diverse, adventure-filled vacation spot that combines history, culture, and natural beauty.
Read our blog post for a full destination guide on Puglia and Sicily, including our favorite activities, luxury hotels, and villas.
2. Sardinia
A blue zone paradise for wellness and relaxation: Sardinia, an island off the coast of Italy, is renowned for its stunning beaches, crystal-clear waters, and rugged landscapes. It’s also home to a “blue zone,” a region celebrated for the longevity and well-being of its inhabitants, making Sardinia the perfect destination for a wellness-focused vacation.
Type of vacation: Sardinia offers a luxurious, nature-focused vacation with a blend of relaxation and adventure.
Where to stay: The newly opened Romazzino, A Belmond Hotel, Costa Smeralda, offers a luxurious and family-friendly retreat, complete with seawater and freshwater swimming pools, paddleboarding, windsurfing, and tennis. The hotel’s prime location in the stunning Costa Smeralda region provides a perfect base for exploring the island’s natural beauty.
As a Bellini Club Member with Belmond, we can offer complimentary benefits to your stay, including a la carte breakfast for two daily, welcome letters and treats, complimentary room upgrades, $100+ resort credits, and VIP status.
3. Montenegro
A rising star in luxury tourism, Montenegro, a small country in the Balkans, is rapidly emerging as a must-visit destination for luxury travelers. With many beach clubs, stunning natural landscapes, and a growing number of high-end hotels, Montenegro is poised to become a booming travel destination in the coming years.
Type of vacation: Montenegro’s strategic location, rich history, and diverse culture make it an ideal destination for those visiting Europe for the second or third time.
Pro Tip: Pair your stay with a trip to Croatia.
Where to stay: The One&Only Portonovi, Aman Sveti Stefan, and Regent Porto hotels are just a few examples of the luxury accommodations available in the country. Contact us for information on complimentary perks we can add to your stay. Meg from Team O has stayed at One&Only Portonovi and Regent Porto and wrote all about her stay.
4. Iceland
A land of adventure and natural wonders, Iceland offers a range of thrilling activities for adventure-seekers, including ice cave exploration, snorkeling between tectonic plates, fly fishing, and boating. The country’s unique landscapes, geothermal hot springs, and the chance to witness the Northern Lights make it a destination like no other.
Where to stay: The Reykjavik EDITION, the city’s first 5-star luxury lifestyle hotel, provides a perfect base for exploring Iceland’s natural wonders.
For 2024, Virtuoso amenities include an upgrade on arrival (subject to availability), a daily buffet breakfast for two guests, and a $100 food and beverage credit. Suite bookings receive an additional $100 credit, totaling $200 during the stay. Contact us to learn more.
Type of vacation: Iceland offers an adventurous, nature-driven vacation that is perfect for outdoor enthusiasts and those seeking unique, dramatic landscapes.
5. Portugal
The Azores, an autonomous region of Portugal, are a group of nine volcanic islands in the mid-Atlantic. Known for their dramatic landscapes, charming fishing villages, and lush green pastures, the Azores offer a unique, off-the-beaten-path experience.
Madeira, another autonomous region of Portugal, is often called “the Hawaii of Europe” for its stunning natural beauty and subtropical climate. The island’s main city, Funchal, features botanic gardens, a historic harbor, and a vibrant cultural scene.
Where to stay: In Madeira, Reid’s Palace, A Belmond Hotel, offers a luxurious and historic retreat, while the Grand Hotel Açores Atlântico in the Azores provides a prime location for exploring the island’s natural wonders.
As a Bellini Club Member with Belmond, we can offer complimentary benefits to your stay, including a la carte breakfast for two daily, welcome letters and treats, complimentary room upgrades, $100+ resort credits, and VIP status.
Type of vacation: The country is ideal for those interested in historic architecture, rich culinary traditions, picturesque landscapes, and coastal getaways, making it a well-rounded destination for various vacation styles.
6. Switzerland
Switzerland is an excellent choice for a less-crowded European summer destination because it offers stunning natural beauty and outdoor activities without the large crowds often found in other popular European spots. The country’s mountainous terrain, serene lakes, and charming villages provide a peaceful retreat. Unlike more tourist-heavy destinations, Switzerland’s summer allure is spread across various regions, allowing for a more tranquil experience. Additionally, its efficient transportation system ensures easy access to remote areas, making it easier to find secluded spots and enjoy a serene escape amidst breathtaking landscapes.
Where to stay: The Burgenstock Hotel and Alpine Spa, perched on a cliff overlooking Lake Lucerne, is a masterpiece of modern architecture with stunning views. The Mandarin Oriental Palace, Lucerne, located directly at Lake Lucerne, provides a serene and luxurious experience with breathtaking mountain views and a strong sense of place.
Type of vacation: Switzerland offers a luxurious, nature-focused vacation focusing on stunning landscapes and outdoor activities.
