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Destination Spotlight

Slovenia & Istria: Europe’s Hidden Gems

When you think of Europe, destinations like Italy, France, and Spain often come to mind. Yet just a few hours’ drive from Venice lies a lesser-known corner of the continent that quietly captivates all who visit: Slovenia & Istria.

Our founder, David, was recently invited to experience this region as part of the prestigious Griffin Awards, an annual recognition honoring the top-producing advisors at our host agency, Brownell Travel. This week-long journey through Slovenia and Istria revealed an enchanting world of natural beauty, authentic cuisine, and cultural depth, all without the crowds.

If you’re seeking an off-the-beaten-path European destination that still offers comfort, refinement, and a sense of discovery, Slovenia should be at the top of your list.

First Impressions: A Scenic Arrival to Slovenia

We began our journey by flying into Venice Marco Polo Airport (VCE), followed by a picturesque drive through northern Italy, across Croatia’s colorful coastline, and finally into Slovenia’s serene countryside — no border stops required between Croatia and Slovenia.

Immediately, we were struck by the landscape: rolling hills, vineyards, and charming rural villages framed by the Adriatic Sea to the west and alpine peaks to the north. Traffic was light, the air was fresh, and the pace of life felt wonderfully unhurried.

For travelers weary of overtourism in Europe’s major cities, Slovenia offers a refreshing antidote — authentic, uncrowded, and full of natural beauty.

Lake Bled Island Slovenia with traditional Pletna boat
Lake Bled Island Slovenia with traditional Pletna boat
Lake Bled Island Slovenia with traditional Pletna boat
Countryside drive through vineyards and villages in Slovenia
Countryside drive through vineyards and villages in Slovenia
Countryside drive through vineyards and villages in Slovenia
Lake Bled Island Slovenia with traditional Pletna boatLake Bled Island Slovenia with traditional Pletna boatCountryside drive through vineyards and villages in SloveniaCountryside drive through vineyards and villages in SloveniaCountryside drive through vineyards and villages in Slovenia

Where We Stayed

Grand Park Hotel Rovinj (Istria, Croatia)

Our journey began on the Croatian coast at the Grand Park Hotel Rovinj, a modern architectural masterpiece overlooking the old town’s terracotta rooftops and the sparkling Adriatic. The property’s design, wellness offerings, and panoramic sea views made it an ideal introduction to the region’s understated luxury.

Here, we explored Rovinj’s charming old town, wandered along cobblestone streets lined with Italian-influenced architecture, and enjoyed superb seafood dinners with sunset views.

Did you know? You can utilize our complimentary booking tool and book yourself! Just follow this link and gain extra perks through our elite partnerships.

Kempinski Palace Portorož (Slovenia)

Crossing into Slovenia, we continued to the Kempinski Palace Portorož, a storied seaside hotel that has welcomed statesmen and celebrities since 1910. With its elegant Belle Époque style and modern spa, it remains the top choice for travelers seeking classic European glamour on Slovenia’s Riviera.

InterContinental Ljubljana (Slovenia)

We concluded our journey in Slovenia’s capital, Ljubljana, staying at the InterContinental Ljubljana, the city’s most luxurious hotel. The property offers sweeping views of the Alps from its 18th-floor wellness center and an excellent rooftop restaurant, B-Restaurant, which showcases both local and international flavors.

Grand Park Hotel Rovinj view of old town and Adriatic Sea
Grand Park Hotel Rovinj view of old town and Adriatic Sea
Grand Park Hotel Rovinj view of old town and Adriatic Sea
Kempinski Palace Portoroz luxury hotel on Slovenian Riviera
Kempinski Palace Portoroz luxury hotel on Slovenian Riviera
Kempinski Palace Portoroz luxury hotel on Slovenian Riviera
Kempinski Palace Portoroz luxury hotel on Slovenian Riviera
Kempinski Palace Portoroz luxury hotel on Slovenian Riviera
Grand Park Hotel Rovinj view of old town and Adriatic SeaGrand Park Hotel Rovinj view of old town and Adriatic SeaKempinski Palace Portoroz luxury hotel on Slovenian RivieraKempinski Palace Portoroz luxury hotel on Slovenian RivieraKempinski Palace Portoroz luxury hotel on Slovenian RivieraKempinski Palace Portoroz luxury hotel on Slovenian RivieraKempinski Palace Portoroz luxury hotel on Slovenian Riviera

Highlights & Authentic Experiences in Slovenia & Istria

Truffle Hunting & Wine Tasting in Istria

In Istria’s lush Motovun forest, we joined expert truffle hunters and their dogs for an unforgettable morning in search of black and white truffles. The experience concluded with a gourmet lunch and wine tasting, a true celebration of Istria’s culinary heritage.

Exploring the Roman Amphitheatre of Pula & Brijuni Islands

With our private guide, we explored Pula’s ancient amphitheatre, one of the best-preserved in Europe, before setting sail to the Brijuni Islands National Park — a peaceful archipelago steeped in history and natural beauty.

The Artistic Hilltop Village of Grožnjan

Grožnjan, often called the “town of artists,” was a highlight. With cobbled streets lined with studios and galleries, it embodies Istria’s creative spirit.

Vintgar Gorge & Lake Bled

Crossing into northern Slovenia, we hiked through Vintgar Gorge, a dramatic canyon of rushing turquoise water surrounded by forested cliffs. Nearby, Lake Bled offered one of Europe’s most iconic views — a glacial lake with a tiny island crowned by a church, reached by traditional pletna boat.

At Bled Castle, perched high above the water, we enjoyed a locally inspired lunch overlooking the lake, followed by Slovenia’s signature treat: the original Bled cream cake.

The Caves of Slovenia

A visit to Slovenia isn’t complete without exploring its vast underground world. The Postojna and Škocjan caves, both UNESCO World Heritage sites, revealed breathtaking limestone formations and underground rivers that rival any in Europe.

Flatbread Workshop in Bela Krajina

In the White Carniola region, we participated in a hands-on flatbread cooking class, learning to make Belokranjska pogača, a traditional Slovenian bread. Paired with local wine and enjoyed outdoors, it was a reminder of how food connects travelers to place and tradition.

Postojna Cave limestone formations and underground river Slovenia
Postojna Cave limestone formations and underground river Slovenia
Postojna Cave limestone formations and underground river Slovenia
Postojna Cave limestone formations and underground river Slovenia
Postojna Cave limestone formations and underground river Slovenia
Postojna Cave limestone formations and underground river Slovenia
Postojna Cave limestone formations and underground river Slovenia
Postojna Cave limestone formations and underground river Slovenia
Bled Castle overlooking Lake Bled and Julian Alps
Bled Castle overlooking Lake Bled and Julian Alps
Bled Castle overlooking Lake Bled and Julian Alps
Bled Castle overlooking Lake Bled and Julian Alps
Bled Castle overlooking Lake Bled and Julian Alps
Bled Castle overlooking Lake Bled and Julian Alps
Flatbread cooking class in Bela Krajina Slovenia
Postojna Cave limestone formations and underground river SloveniaPostojna Cave limestone formations and underground river SloveniaPostojna Cave limestone formations and underground river SloveniaPostojna Cave limestone formations and underground river SloveniaPostojna Cave limestone formations and underground river SloveniaPostojna Cave limestone formations and underground river SloveniaPostojna Cave limestone formations and underground river SloveniaBled Castle overlooking Lake Bled and Julian AlpsBled Castle overlooking Lake Bled and Julian AlpsBled Castle overlooking Lake Bled and Julian AlpsBled Castle overlooking Lake Bled and Julian AlpsBled Castle overlooking Lake Bled and Julian AlpsBled Castle overlooking Lake Bled and Julian AlpsFlatbread cooking class in Bela Krajina Slovenia

Cuisine: Authentic, Local, and Memorable

Slovenia & Istria are a culinary crossroads, where Italian, Balkan, and Central European influences converge. Meals here emphasize fresh seafood, local olive oil, truffles, and seasonal produce.

One of our key takeaways? Don’t overthink the menu. Trust your guide or waiter for recommendations, whether it’s grilled octopus, hand-rolled pasta, or wood-fired pizza that rivals anything in Italy.

For travelers who appreciate authenticity over Michelin stars, this region delivers in abundance.

Private wine tasting in Istrian countryside vineyards
Private wine tasting in Istrian countryside vineyards
Private wine tasting in Istrian countryside vineyards
Ljubljana old town and Dragon Bridge with Ljubljanica River
Olive oil and wine tasting at Meneghetti Wine Hotel Istria
Olive oil and wine tasting at Meneghetti Wine Hotel Istria
Olive oil and wine tasting at Meneghetti Wine Hotel Istria
Private wine tasting in Istrian countryside vineyards
Private wine tasting in Istrian countryside vineyards
Private wine tasting in Istrian countryside vineyardsPrivate wine tasting in Istrian countryside vineyardsLjubljana old town and Dragon Bridge with Ljubljanica RiverOlive oil and wine tasting at Meneghetti Wine Hotel IstriaOlive oil and wine tasting at Meneghetti Wine Hotel IstriaOlive oil and wine tasting at Meneghetti Wine Hotel IstriaPrivate wine tasting in Istrian countryside vineyardsPrivate wine tasting in Istrian countryside vineyards

The Type of Traveler Who Will Love Slovenia & Istria

Slovenia & Istria are ideal for:

  • Well-traveled guests seeking mild adventure and authentic culture

  • Couples or small groups who value natural beauty over nightlife

  • Food and wine enthusiasts

  • Travelers looking to escape the crowds of Croatia or Italy

It’s not a destination for high-end shopping or lavish resorts, but rather for those who appreciate 4-star-plus comfort, local charm, and meaningful experiences. Most luxury hotels range around €300 per night, offering exceptional value.

Easiest Way to get to Slovenia & Istria

  • Fly into Venice Marco Polo Airport (VCE) — the most common and scenic gateway, about a 2–3 hour drive to Istria or western Slovenia.

  • Ljubljana Jože Pučnik Airport (LJU) — ideal if focusing on central and northern Slovenia.

  • Trieste Airport (TRS) — a small but convenient option close to the Slovenian border.

We recommend arranging private transfers between regions for flexibility and comfort.

Planning Your Trip with Us

Final Thoughts

Slovenia may not yet be filled with five-star resorts, but it offers something far rarer: a genuine connection to place. With its unspoiled nature, charming villages, and world-class cuisine, it’s a destination poised to come into its own.

Why Book With Us?

Whether you need help picking the perfect destination or crafting a full custom itinerary, we’re here for you. Our Tailored Luxury service is designed with bucket list travelers in mind, because you only have one chance to get it right.

We’ll help with:

  • Lodging that fits your style (and gets you perks)

  • Activities that match your pace and passions

  • All the logistics—flights, transfers, trains, etc.

  • Special touches that make your trip unforgettable

We also work with trusted local guides and on-site partners in Slovenia and Istria who provide access to private experiences, from truffle hunting and cooking classes to art walks and wine tastings. Our approach is collaborative—we convey your preferences to our trusted partners and sprinkle a touch of extra magic throughout your trip. Through exclusive partnerships with the world’s leading hotels and travel providers, we secure exceptional value-added amenities, room upgrades, and VIP experiences unavailable when booking on your own. With our respected name working behind the scenes, you gain access and status that go beyond anything an internet search or AI itinerary can deliver. And thanks to our “little black book” of elite contacts, we’re able to prioritize you during your trip, opening doors to unforgettable moments.

As our client, you’ll enjoy exclusive amenities like:

  • Daily breakfast for two

  • $100+ resort credit

  • Complimentary room upgrades (when available)

  • Early check-in/late checkout

If traditional luxury resorts no longer excite you, these escapes redefine what it means to travel in style. Here, the journey is the destination, and every stay is a chapter in an unforgettable adventure.

We recommend starting the planning process 8–12 months out for the best availability. Still in the research phase? Read our blog for more inspiration. Ready to start planning? To get started, reach out to [email protected] or submit a Travel Request Form.

Elite travel advisors exploring Vintgar Gorge Slovenia
Elite travel advisors exploring Vintgar Gorge Slovenia
Elite travel advisors exploring Vintgar Gorge Slovenia
Griffin Awards luxury travel advisor experience Slovenia
Griffin Awards luxury travel advisor experience Slovenia
Luxury advisor awards trip culinary experiences in Istria
Top-producing travel advisors tour Slovenia and Istria
Top-producing travel advisors tour Slovenia and Istria
Elite travel advisors exploring Vintgar Gorge SloveniaElite travel advisors exploring Vintgar Gorge SloveniaGriffin Awards luxury travel advisor experience SloveniaGriffin Awards luxury travel advisor experience SloveniaLuxury advisor awards trip culinary experiences in IstriaTop-producing travel advisors tour Slovenia and IstriaTop-producing travel advisors tour Slovenia and Istria

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