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Rosewood Beijing: A Virtuoso Preview Property

There are two paths by which a hotel can become a part of Virtuoso. The vast majority of hotels apply for Virtuoso membership after they have been open for 6 months. The evaluation process involves eliciting feedback from Virtuoso travel consultants, their clients, and hotels that make the grade a part of Virtuoso’s exclusive hotel collection. The other path consists in becoming a “Virtuoso Preview Property.” A group of Virtuoso travel advisors forms a Preview Committee and engages in monthly pre-opening meetings with hotel management. These meetings allow Virtuoso advisors to comment on all aspects of the hotel’s plans, including the amenity program and guest relations and services ideas.

David has been part of the Preview Committee for the yet-to-be-opened Rosewood Beijing, and I asked him to share his experience for this blog post. Having an early peek at what we expect from this hotel and the Virtuoso Preview program, in general, is exciting! Here is what David had to say:

It has been exciting personally to hear about the hotel’s vision and how Rosewood is attempting to create a sense of “place” in this brand new property. This will not be just another contemporary luxury hotel in the middle of a big city. Rosewood is attempting to create a genuine sense of place and has shared some quite unique ideas to bring authentic Chinese culture into the experiences of its guests — from the artwork that will be on display, to the variety of restaurants on property, staff uniforms (designed just for the Rosewood), and even the unique welcome amenity for Virtuoso guests (a Journal crafted with handmade paper). We even discussed opening promotions: my understanding is that all Virtuoso guests will be upgraded to Club during the first months after opening. We have frequently been asked, “What do you think about this idea?” … and our responses have truly been valued.

Rosewood Beijing looks like a real winner … and David’s participation in the Virtuoso Preview process has offered a rare inside look into the birth of a new hotel. Click here to watch the preview video to get a visual idea of what Rosewood has in store.

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