The Top 10 2025 Luxury Travel Trends

As we step into 2025, the luxury travel landscape continues to evolve, offering new and exciting opportunities for exploration. From privately guided tours to wellness-inspired escapes, here are the top trends shaping travel this year:

Step away from the crowds and enjoy exclusive, curated experiences with a private guide. This trend elevates visits to iconic destinations—think Paris, Portofino, and Greece—allowing travelers to maximize their time while gaining in-depth knowledge. Last summer, several of our clients raved about the value of having their own guides, emphasizing that the convenience and insight were irreplaceable. Private tours are ideal for those who value exclusivity and efficiency.

Click here to learn more about how we can facilitate privately guided tours through our vetted, on-the-ground partners.

Traveling with extended family remains a top priority for many. Luxury villas and connecting rooms are key for accommodating everyone comfortably. Using a trusted travel advisor ensures that every family member—from grandparents to toddlers—has the perfect setup. Advisors specialize in securing the best accommodations and tailoring itineraries to suit diverse age groups.

Since 2020, national parks have surged in popularity, and their allure continues to grow, thanks to shows like Yellowstone and Virgin River. These destinations also boast some of the most unique 5-star accommodations, such as Four Seasons Jackson Hole, Amangani, and Caldera House near Yellowstone. For those exploring Zion, Amangiri offers incomparable luxury, while Alila Ventana Big Sur provides easy access to the Redwoods.

Northern Europe is a must-visit in 2025, with destinations like Denmark, Finland, Ireland, Norway, Sweden, and the UK drawing travelers seeking culture, natural beauty, and hygge-inspired comfort. Whether exploring Norway’s fjords or Ireland’s rolling green landscapes, this region offers unique and memorable experiences.

The highly anticipated debut of White Lotus Season 3, filmed at Four Seasons Koh Samui, has sparked renewed interest in Asia’s luxurious escapes. While rates at this property have already skyrocketed, there are other exceptional options for a similar experience, such as Amanpuri and Six Senses Koh Samui. These properties offer immersive and beautiful getaways, making early planning essential to secure your dream vacation.

Sustainability remains a cornerstone of modern travel. Hotels are stepping up to minimize their environmental footprint while enhancing local communities. Properties like One&Only Mandarina replaced every tree removed during construction, and Four Seasons Tamarindo focuses on farm-to-table dining using ingredients from their on-site farm. COMO Parrot Cay in Turks & Caicos preserves 60% of its land to maintain biodiversity. Travelers can enjoy luxury while making a positive impact.

Noctourism—exploring destinations at night—is gaining traction. From bioluminescent beaches to northern lights excursions, the nighttime brings unique adventures. Solar activity in 2025 is expected to create spectacular auroras, with Finnish Lapland, Norway’s Lofoten Islands, Svalbard, and Iceland among the best places to witness them. Nighttime museum tours and stargazing experiences are also on the rise.

Women-led travel continues rising, with solo and girls’ trips gaining popularity. Influencer culture has fostered communities of women who connect and travel together, whether for wellness retreats, city exploration, or iconic events like Taylor Swift’s Eras Tour. These trips are perfect for bonding, self-care, and making lifelong memories.

Wellness-inspired getaways are here to stay. Calmcations emphasize relaxation, mindfulness, and rejuvenation. Properties like Miraval, Amangiri, and COMO Parrot Cay offer serene environments where guests can disconnect from the noise of daily life. Noise pollution, a growing concern, underscores the importance of these peaceful retreats.

Overtourism in 2024 has led to a shift toward “destination dupes,” where travelers opt for lesser-known alternatives to overcrowded hotspots. For example, Puglia and Sicily are becoming popular substitutes for Cinque Terre and Rome, while Norfolk offers a quieter alternative to Cornwall. These destinations provide similar charm with fewer crowds, making them ideal for those seeking a more relaxed experience.