There’s something quietly magical about London in June—the city dressed in early summer’s golden glow, the energy crisp with anticipation. And then there’s Trooping the Colour: the dazzling centerpiece of Royal Week, held just once a year, and one of the few official occasions where nearly every member of the royal family is publicly present.
Also known as The King’s Birthday Parade, this ceremonial event has marked the Sovereign’s official birthday for over 260 years. What unfolds is a breathtaking display of British pageantry: 1,400 impeccably choreographed soldiers, 200 horses, and 400 musicians of the Household Division parading down the Mall in full military regalia. This is British tradition at its finest—disciplined, spectacular, and deeply moving.
But while over 150,000 people apply each year to attend, only 5,000 seats are available. Most are distributed by ballot, while others go to high-level dignitaries and guests of honour. That’s where NoteWorthy comes in.
Exclusive Access, Unforgettable Day
Our trusted on-the-ground partner in the UK, NoteWorthy, has nurtured relationships with the Guards Museum, granting them unrivaled access to this one-of-a-kind celebration. Guests of NoteWorthy are ushered through security and into the heart of the action, reserved seating alongside ballot winners and global VIPs.
Your morning begins at 9:00 AM, where a dedicated NoteWorthy host escorts you through security and into your seats for this storied celebration. From here, you’ll witness the full majesty of the event—from the King inspecting his troops to the entire royal family on parade (yes, even the littlest royals). We are asked to discreetly refrain from photographing the Royal family, but rest assured, your memories will last a lifetime.
What Happens After the Parade?
Once the hour-long ceremony concludes, NoteWorthy ensures the magic continues. You’ll enjoy a gentle walk through St. James’s Park, stopping for keepsake photographs in Whitehall, before arriving at Wellington Barracks for a champagne toast and prime views of the awe-inspiring Royal Air Force flyover—a moment many Londoners have never experienced themselves.
Then it’s on to a private lunch at the Guards Museum, an intimate affair set amongst historical artifacts, complete with fine silverware and quintessentially British hospitality. The afternoon is hosted by Andrew Wallace, MBE, a decorated expert on the Foot Guards who brings the museum and the regiments to life with rare personal insight.
The experience concludes around 3:00 PM–3:30 PM, leaving guests with hearts full and cameras quietly humming.
Trooping the Colour: The Crown Jewel of Royal Week
Trooping the Colour is more than a parade—it’s the opening ceremony of Royal Week, a seven-day stretch when the British Royal Family is out in full force:
- Saturday: Trooping the Colour
- Monday: Order of the Garter (private, prestigious ceremony at Windsor)
- Tuesday–Saturday: Royal Ascot, the grand dame of British summer events
This is one of the few weeks a year when royal watchers and insiders are treated to daily public appearances. It’s the British Summer Season at its most regal, and Trooping the Colour sets the tone.
Save the Date: June 14th, 2025
This year’s event is scheduled for Saturday, June 14th, though dates always fall on a Saturday in the second or third week of June. Spaces are extremely limited and fill quickly, so now is the time to confirm for this year—or start planning ahead for 2026.
Please note: Access is only available through vetted advisors. Clients must come through our trusted partnership with NoteWorthy to secure this invitation-only experience.
Learn more at www.noteworthy.co.uk.
Coming in July: A More Playful Royal Affair
If you’re craving something a little more spirited, NoteWorthy is also hosting an exclusive event this July, where just 30 guests will enjoy front-row access to a “mini-Trooping”—but with a twist. This lighter, more relaxed occasion will have guests seated in the Royal Box alongside Princess Anne herself. It’s less formal, more flirtatious, and offers a rare, up-close glimpse into the inner circle of British society.
It’s a chic contrast to the ceremonial majesty of Trooping and a brilliant way to round out your royal summer.
Whether you’re a dedicated Anglophile, a lover of history, or simply craving something truly rare, Trooping the Colour is an annual masterpiece worth planning around.
Let us reserve your seat at one of the most exclusive events of the year. Contact us to start planning.
