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A Guide to 8 Fashion Resort Pop-Ups This Summer

Fashion Brands Are Making Waves At Luxury Hotels This Summer

Welcome to our summer luxury pop-up series, where we explore the most exclusive collaborations between top-tier hotels and renowned fashion houses. This season, premier resorts around the globe are elevating guest experiences through unique partnerships with iconic brands like Dior, Dolce&Gabbana, and Jacquemus. From Sicily’s picturesque coastlines to the vibrant Bahamas, these pop-ups combine haute couture, stunning locations, and unparalleled hospitality. Join us as we delve into these luxurious collaborations, offering firsthand insights and exclusive perks for our clients.

1. Beverly Hills Hotel x Dior

Following last year’s success, Dior returns to The Beverly Hills Hotel with an exclusive summer pop-up at the ‘Pink Palace’. Enjoy a unique well-being experience with cabanas, pool chairs, spa treatment rooms, and more, all adorned with Dior’s iconic toile de Jouy print. The pop-up includes:

  1. Wellness: Six signature face and body treatments using cutting-edge techniques, including L’Or de Vie Miracle and the Californian Glow by Dior.
  2. Hollywood’s Pool: The pool deck, transformed with Dior’s toile de Jouy ‘Soleil’ print, offers a stunning summer backdrop.
  3. Pop-Up Boutique: Featuring Maria Grazia Chiuri’s ‘Soleil’ and ‘Sauvage’ prints on beachwear and accessories. Open daily, 9 am – 6 pm.
  4. Citrus Garden: An outdoor sanctuary showcasing the Dioriviera collection, perfect for relaxing all summer.

Our clients can enjoy complimentary perks: guaranteed room upgrades at booking (based on availability), $100 as room credit, and daily breakfast for two per bedroom.

2. Atlantis The Royal x Dolce&Gabbana

Dubai’s Atlantis The Royal, which opened in 2023 with celebrity-studded parties and a Beyoncé concert, continues to dazzle this summer with a Dolce & Gabbana collaboration. The 795-room waterfront resort on Palm Jumeirah Island features the Cloud 22 “sky pool” on the 22nd floor, now adorned in the Italian brand’s iconic blue majolica print inspired by traditional Sicilian ceramics. Guests can enjoy Gillardeau oysters with Amalfi lemon on blue-and-white sun loungers or indulge in bruschetta topped with osetra caviar. Feeling inspired to shop after a few cocktails? D&G’s most coveted pieces are available at a pop-up boutique downstairs. As one of our clients, complimentary perks include a welcome bottle of wine, daily breakfast, and a $100 resort credit.

3. D Maris Bay x Dior

This summer, Dior celebrates its latest Dioriviera beach collection with a global series of pop-ups, including one at the 196-room D Maris Bay on Turkey’s Datça Peninsula. The resort’s hillside pool area, overlooking the point where the Mediterranean and Aegean seas meet, is adorned in Dior’s sun-inspired toile de Jouy pattern on deck chairs, sun loungers, cushions, and parasols. Guests can enjoy the underwater celestial display carved into the pool tiles and explore window displays across the resort’s wooded grounds showcasing Dior-designed sculptures of giraffes, lions, and sun-shaped objets d’art. Team O clients receive daily breakfast and a 50-minute massage for two, among many other perks.

4. The Little Nell x Dior

Celebrate The Little Nell‘s 35th anniversary and indulge in the Fall 2024 Dioriviera capsule collection by Maria Grazia Chiuri. Nestled at the base of the iconic Aspen Mountain, this exclusive pop-up features a Dior Spa residency, poolside cabanas, and a bespoke floral installation. Immerse yourself in a world of elegance and rejuvenate with one of nine signature spa treatments. The pop-up is open from June 13 – September 2. Through our complimentary (that’s right, no fees!) Hotel Only service, we can extend value-added amenities, including daily breakfast, a room upgrade, and early check-in/late check-out.

5. Four Seasons Resort The Nam Hai, Hoi An x Dior

This summer, Four Seasons Resort The Nam Hai partners with Dior to host an exclusive pop-up store and café from June 15 to August 15, 2024. Explore the DIORIVIERA haute couture collection while enjoying breathtaking sea views and luxurious hospitality exclusive to Four Seasons and Dior guests.

General Manager Marcel Oostenbrink says, “Integrating Dior’s tasteful offerings into our resort aligns with our commitment to providing unforgettable, luxurious experiences.”

The resort has been transformed into an experiential wonderland, with pathways lined with captivating wildlife sculptures and seashell sun motifs. Swim in resort pools adorned with Dior mosaics and browse the ready-to-wear couture and high-fashion accessories at Dior Café. Enjoy cocktails, desserts, and light bites with stunning views of the cascading pools and Ha My Beach. The fragrance and beauty boutique features a makeup area showcasing Dior’s timeless glamour.

As a Four Seasons Preferred Partner, we offer exclusive amenities, including daily breakfast, room upgrades, resort credits, and more. As a Top 30 Advisory with Four Seasons globally, our clients are assured the highest level of care and service. Plus, enjoy 20% off your stay if booked more than 7 days in advance.

6. One&Only Aesthesis x Balmain

One&Only Aesthesis is continuing to celebrate its grand opening by hosting star-studded events and parting with elite fashion powerhouse Balmain for its summer pop-up. This summer, the resort’s Aesthesis Pool features a pool club take-over and a special edition of the 1945 Cabas designed exclusively for One&Only guests. By booking your stay through us, you’ll enjoy premium perks such as resort credits, daily breakfast, delightful welcome treats, and more.

7. San Domenico Palace, Taormina, A Four Seasons Hotel x Dolce&Gabbana

For summer 2024, Dolce&Gabbana returns to San Domenico Palace, Taormina, A Four Seasons Hotel, with the exclusive DG Resort summer take-over and a new pop-up boutique in the heart of the former monastery, now a symbol of high hospitality in Sicily. Perched on the west coast of Sicily between the rocks and the sea, Taormina captivates with its stunning landscapes, marine beauty, and historical monuments. Since 1896, the San Domenico Palace Hotel has been an essential stop for royalty, writers, artists, and Hollywood stars.

This summer, the former monastery will be covered in the white and blue of Dolce&Gabbana’s Blu Mediterraneo fantasy, covering the infinity pool and terrace, allowing guests to immerse themselves in an authentic Sicilian atmosphere. A special pop-up boutique, set in the ancient sacristy, will showcase a selection of Dolce&Gabbana clothing and accessories, including exclusive items.

As a Four Seasons Preferred Partner, our clients enjoy exclusive amenities such as daily breakfast, room upgrades, resort credits, and more.

8. The Ocean Club, A Four Seasons Resort, Bahamas x Jacquemes

This summer, Four Seasons Ocean Club in the Bahamas collaborates with Jacquemus to offer an exclusive product and summer experience. The collaboration includes a guest experience takeover, a 760-square-foot pop-up store — Jacquemus’ first in North America — and an “Only at Four Seasons” towel. By partnering with brands like Jacquemus, Four Seasons enhances guest experiences and strengthens brand affinity.

Marc Speichert, Four Seasons’ chief commercial officer, explained that they choose collaborators with “the same ethos and similar values” as Four Seasons, including elevated brand quality, authenticity, and a sense of joyfulness and wittiness. Courtney from Team O recently visited the pop-up, experiencing the unique offerings firsthand. As a Four Seasons Preferred Partner, our clients receive exclusive amenities, including daily breakfast, room upgrades, and resort credits.

Ready to Elevate Your Summer?

As we wrap up our exploration of this summer’s most glamorous pop-ups, it’s clear that these exclusive collaborations bring a remarkable blend of luxury, style, and exceptional experiences. Whether you’re lounging by a Dior-adorned pool in Taormina, discovering Jacquemus’ chic offerings at a tropical resort, or enjoying Dolce&Gabbana’s exquisite designs in Sicily, these events promise to redefine summer elegance. Each partnership not only highlights the fusion of high fashion and top-tier hospitality but also ensures memorable moments for those fortunate enough to experience them.

As award-winning luxury travel specialists affiliated with Brownell Travel, a Virtuoso agency, we are part of an elite consortium of the top 1% of travel providers in the world. With our “little black book” of exclusive contacts, you’ll be prioritized throughout your entire trip, opening doors to experiences that are simply unattainable on your own.

Ready to start planning? Fill out a Travel Request Form and we’ll start planning your last-minute summer getaway!

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